Date : 15 - 06 - 2026
Step Into Your Power
Build the Confidence to Lead and Succeed
Bettina Rodriguez Aguilera helps women stop doubting themselves and start building businesses with purpose, clarity, and the confidence to pursue real opportunities.
Available Everywhere
Leadership Mindset
Learn how to stop second guessing yourself, build confidence, and lead with authority.
Government Contract Readiness
Discover what it takes to prepare your business for real government contracting opportunities.
Business Structure and Strategy
Build a stronger foundation with practical guidance on planning, systems, and long term growth.
Real World Exercises
Each section includes practical tasks and reflection prompts to help you apply what you learn immediately.
What’s Inside
Women Inspiring Leadership
Gain insight, encouragement, and direction designed specifically for women building powerful businesses.
Voice, Visibility, and Confidence
Learn how to communicate your value, speak up, and position yourself as a leader.
Action You Can Take Now
No fluff. No vague advice. Just practical steps you can start using today to build momentum.
60 Day Success Challenge
A step by step roadmap that helps you move from idea to action with clear goals and daily progress.
How The Book is Organized
Vision
Vision makes the case for a new discipline of entrepreneurial management. Identify who is an entrepreneur, define a startup, and articulate a new way for startups to gauge if they are making progress, called validated learning. To achieve that learning, we’ll see that startups – in a garage or inside an enterprise – can use scientific experimentation to discover how to build a sustainable business.
Steer
Steer dives into the Lean Startup method in detail, showing one major turn through the core Build- Measure- Learn feedback loop. Beginning with leap-of-faith assumptions that cry out for vigorous testing, you’ll learn how to build a minimum viable product to test those assumptions, a new accounting system for evaluating whether you’re making progress, and a method for deciding whether to pivot (changing course with one foot anchored to the ground) or persevere.
Accelerate
In Accelerate, we’ll explore techniques that enable Lean Startups to speed through the Build- Measure- Learn feedback loop as quickly as possible, even as they scale. We’ll explore lean manufacturing concepts that are applicable to startups, too, such as the power of small batches. We’ll also discuss organizational design, how products grow, and how to apply Lean Startup principles beyond the proverbial garage, even inside the world’s largest companies.
Available Everywhere
What Readers Are Saying
Working with Bettina was a game-changer for my business. She guided me through every step of federal registration and certification, and thanks to her expertise, we landed a contract that changed everything. I simply could not have done this without her.”
Fabiola Vargas
Business Owner
She believed in me and empowered me to create a chamber of commerce fifteen years ago. We are still going strong, and we have been able to call it forward to many others. I know this book will help many women reach their goals.
Gisel Thomas
Bettina is a great example of what experience and leadership can do for the community. The stories shared here today say it all. I truly believe that the way the book is structured will be an asset to anyone who reads and applies it.
Nicole Reinoso
City of Doral Councilwoman
Very interesting, can’t wait to read the book and its teachings. Covers Bettina’s 30 years of experience.
Erwin Perez
Journalist
Bettina walks the talk. She was my mentor, then my leadership professor in college. I have seen her help women for over ten years; she is authentic.
Angelica M. Ballestas
Director of Strategic Initiatives for Mayor Christi Fraga
She is the person you go to. She has assisted us with government loans and other government programs. She has the experience and the character you know you can trust.
Leo and Shayna
This book is a testament to Bettina’s life’s work as an economic developer and leadership professor. In this women’s history month, I am delighted to be here in support of her book, Be Heard, because I know she speaks from her heart and from her experience of empowering women with knowledge and self-awareness to succeed.
Ana Maria Rodriguez
State Senator
I have known Bettina for over 15 years. She is a true community partner; she presented and passed laws against human trafficking and helped businesses develop. She is also part of our committee. She is true to herself and others.
Ivon Mesa
Miami-Dade County Violence Prevention Director and Chair of Miami-Dade County Human Trafficking Coalition
About the Author
Bettina Rodriguez Aguilera is a leadership strategist and economic development expert with over 30 years of experience empowering women entrepreneurs globally. A Master of Laws (LL.M.) in International Human Rights and Space Law, Bettina has developed leadership programs that have positively impacted thousands of individuals.
As the former Vice Mayor of Doral, Florida, she played a key role in transforming the city into a hub for small business growth. Bettina is also the founder of the first Women’s Executive Incubator in the U.S., helping women build successful businesses.
Her framework, Mission Resilience: Mastering the Astronaut Mindset, blends space exploration lessons with leadership strategies to build resilience. Bettina’s book, Be Heard: The 60-Day Leadership/Business Success Challenge, provides women with a practical roadmap to build government contract-ready businesses.
Bettina’s work continues to enable women and leaders to achieve sustainable success and make an impact.
Get The Book Today
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How Can Your Organization Innovate Like a Startup?
Innovation isn’t just for startups. Your organization can adopt startup-like agility and creativity to drive growth and stay competitive. Be Heard shows you how to embrace flexible strategies, empower leadership, and foster a culture of innovation, no matter your size.
Innovation isn’t just for startups. Be Heard reveals how your organization can adopt agile strategies, foster leadership, and build a culture of innovation to stay competitive and grow.
Your 60-Day Roadmap to Breaking the Glass Ceiling in Business
Be Heard is your ultimate guide to shattering barriers and achieving your business goals. This 60-day challenge equips you with the mindset, strategies, and tools needed to break through the glass ceiling, build confidence, and position your business for government contracts. Whether you’re just starting or scaling your business, this roadmap will guide you step by step toward success.